Printed Media

Everyone says I need "Printed Media". What is that and is this true?

Printed media is everything your company produces for marketing purposes that requires a printer to produce. This even includes flyers you run off a lazer copier at your local Kinkos or FedEx. A few examples of printed media:

• Multi-Page Brochures / Booklets
• Tri and Z Fold Brochures / Flyers
• Posters
• Catalogs
• Thank You Cards
• Billboards
• Postcards and Self Mailers
• Single Sheet Flyers

Ok - but, do I need any of those?

Of course and of course not. How you market you business is entirely up to you. If you have more than enough business by word of mouth only, then most likely you don't need additional printed media. If you however want more business, printed media are tools to help your business grow. They are vehicles to deliver valuable information to your customers and clients on their time - not yours. They also help present your business as something real and professional - setting you apart from the competition.